Do a photo shoot with me - and save the world

Well folks, Easter is over, and the school holidays will be finished soon too. So I guess it's back to work until Anzac day or something.

As you're probably aware, "Earth Hour" took place on Saturday night and so I did some thinking about the way we do things around here. As a result I have some big news for you!

Now I like to think I'm a bit of an "early adopter", and I embraced a fully digital workflow fairly early on. In fact it was around 2003; so while I certainly wasn't among the first to change over, I still remember distinctly having to explain the benefits of digital to a lot of clients.

But like I said, I did some thinking during Earth Hour (there was nothing much else to do with everything switched off - and the children still up), and got to wondering about my "carbon footprint" as a photographer.

It seemed to me that digital was definitely ahead of film from an environmental point of view - I mean, think of all that film and all those chemicals. But then I started to think about all the power my equipment uses - not just the camera, but also the lights I use and of course my computer, which is integral to the image-making process these days.

I remember my Environmental Science teacher back in high school, Bill Cleveland, saying that "if you're not part of the solution, you're part of the problem". Which has given me a bit of a complex ever since. I mean, I feel kind of responsible for the whole Middle East business, because I have to admit I've done bugger all to fix it, personally.

But that's beside the point. What I'm getting at is that I decided to change the way I operate the photography practice, so that you and I can be a part of the solution.

So what actually changes, and how does it affect you?

Well I had a look in my equipment cupboard to see if I could do any recycling. It turned out I have a perfectly serviceable Olympus 35RD rangefinder film camera from the seventies, and a 1958 model Kodak Box Brownie.

The Olympus takes great pictures but does use a small amount of electricity from a small "button" battery for the light meter. The Brownie, however, is fully manual (well, technically, it's not even manual - there's just nothing to adjust on it) and power-free, and is therefore my "enviro-camera" of choice.

So from now on I'll be shooting all corporate portraits and headshots, events, and that kind of thing on the Brownie. Don't worry, the quality is top notch - the pictures are a bit kind of - blurrier - than you're probably used to now, and the exposure is a bit hit and miss, but the effect really grows on you.

If you're after something a little sharper, I'm happy to get the little Olympus out. But because it uses some battery power for the light meter, I'll need to add a small "carbon offset" charge of one cent per photograph to your bill. This money will go directly towards planting trees in my backyard.

As I mentioned, the other big power guzzlers are my electronic flash units. So it's strictly "available light" from now on. This may necessitate slower shutter speeds at times - so if you have a booking for corporate head shot portraits, I recommend that you advise all personnel to avoid coffee before the photo session. If people have "the shakes" while posing, they may end up with a rather fuzzy portrait.

The new setup may take a little getting used to, but hopefully you're as excited as I am about changing the world in our own little way. I look forward to our next shoot!

Cheers,
Steven

P.S. I know it sounds a little extreme - and I was hesitant at first myself - but to further reduce my environmental impact by lowering water usage, I have placed my "old" digital SLR camera in the cistern of my toilet.

P.P.S. What are you doing at your workplace to reduce your carbon footprint or save the world? Please add your own environmental suggestions in the comments.

The best summer holidays in the world ever

Well, the last week of January is here, so you're probably back at work by now, doing stuff like this:

2007

I thought it would be a good time to reflect on 2007, talk about a few nice things that happened over the holidays, and start thinking about how you and I can have a 'bumper' 2008 together!

First and foremost - thanks for everything in 2007. It was awesome working with you all... I had a blast! Particularly memorable highlights:

• Serving on the board of ACMP (Australia's industry association for commercial photographers)
  
  
• "The Sopranos" influenced shoot for Centurion Metering Technologies
  
  
  
• Meeting and photographing MYOB co-founder Craig Winkler
  
  
  
• Flying to the Coonawarra and Mildura to shoot the Katnook Estate and Deakin Estate wineries
    
  
  
• Traveling to England to visit my daughter Louise
       
  
  
• Going for a ride in not one, but two King Airs
    

The 'Holiday Season'

• I kicked off the holidays by starting (another) website! It's called "Woop Guy" and it's completely pointless but I enjoy it. Try and stop me :-)
  
  
• We spent Christmas at home for once, and our families trekked in from Canberra, Sydney, and Adelaide.
  
  
  
• After all that we were ready to escape the heat in Melbourne and take a quiet relaxing family holiday. We spent a week in beautiful Inverloch, where as well as getting plenty of beach time, we got together as a family and wrote down our goals for the year (see also this article by my lovely bride Jen for more about new year goals).
     
  
  
• As if that wasn't enough holidaying, Jen and I managed to sneak away to Coffs Harbour for a few days without the kids. A friend was getting married and twisted my arm (very hard) into shooting the wedding. Who could resist staying at a resort right on the beach?
    
  
  
• And to top it off I went for a ride in a Tiger Moth last Sunday, including some aerobatics! Jen had bought me the ride for my birthday back in November, and I finally got to take it.
     

Let's have a bumper year, you and me

Is 2008 going to be your big year? My objective is to help your wildest dreams come true (seriously!) by providing you with outstanding, engaging photography that helps you meet your goals. I hope we get to work together soon. Happy new year!

5 years later... I'm learning how to blog

Mark Joyner, creator of Simpleology (a system for, like, getting what you want out of life - which I have dabbled with with some success) has a new product out which is a blogging course.

As a previous user of his stuff, I'm on his e-mail list... so I found out that if I post this on my blog:

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I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

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... then he's gonna let me try the thing out.

Now I've had a blogger account since 2002, and this blog has been going since early 2006... but it's never to late to learn.

It's easy to think you know too much about something to do a course for beginners - but you never know how you may discover a new tactic which could transform your results. Starting from a beginner's perspective can be an excellent way!

So I'm planning to get my copy of the course and check it out. I may even learn something :-)

Fitness photographer

I just did another shoot with my friends Matt and Monica of Fitnesskick.

The last time we worked together was in May 2006 (and I blogged about it then, too)

The main purpose of the shoot was to photograph step-by-step illustrations of the exercises for their new book.

But while they were here at the studio, we shot a few portraits, too, and I even challenged Matt to an arm wrestle :-)

I think we all had a good time - we worked through the exercise shots quickly and with determination, and then enjoyed letting our hair down for the portraits.

All in all we took over 600 shots, so we needed to be fairly organised about what we shot and how. Of course having a controlled, distraction free studio environment helped too.

Side note: Matt was smashed up badly when he was hit by a train five years ago.

Hot news: Picture tells way more words than previously thought!

We've all heard the old adage that "a picture tells a thousand words". And of course it's one that we photographers in particular love.

But it turns out that far from telling a measly 1,000 words, a picture tells nearly eighty thousand!

How do I know this?

Small Business Marketing blogger John Jantsch of Duct Tape Marketing told me so with his link to this picture of his book.

But seriously... It does go to show that the right photograph can make a big difference to your message! Contact me to discuss how we could work together to make yours more effective.

PR photography

PR shoots are fun. The challenge often is getting a newsworthy story out of something which doesn't initially appear to be that exciting.

On Monday afternoon I did this shoot at an old house which has just been thoroughly renovated, with careful attention to energy and water saving features.

To add to the fun, construction was not finished, so we had to work around that.

Fortunately we had perfect weather (again), so that was one less thing to worry about.

Technorati tags: PR public relations media photography commercial photography professional photography

Welcome back; and building facade number 943

Oh - hello again!

You know... I've been meaning to 'revive' this blog from it's dormant state for a long time now (like, 5 months), and I've been agonizing for the last little while about how I'm gonna start it up again and get you up to date with all the interesting shoots I've been doing.

But* you know what? Today I decided I was done with agonizing, and I would just continue blogging as if I had never stopped.

So today I'm going to tell you about the shoot I did this afternoon - and if I have some quiet patches coming up, then I can use them to tell you about some of the other shoots I've done going back a few months. So there.

Anyway, welcome back... I hope you find something here of use, whether you're a commercial user of photography; professional or student photographer; or just arrived here by accident :-)

*I'll start my sentences with conjunctions if I feel like it - it's 'conversational'.

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Building facade number 943

Well, I'm not sure if I've shot that many.... maybe it's less, maybe it's more! (who's counting, anyway?)

The client phoned me yesterday afternoon. They had received an unexpected request from their head office in the US for a high-quality image of the front of their building, to go in a book about the company history.

- And they needed it, like, yesterday.

Fortunately Melbourne's autumn weather was kind to us, and the site was fairly tidy. I shot a couple of dozen frames; set up my laptop in a spare office inside, and got to work on the shots. In the end I selected half a dozen, tidied up a few little things, and delivered them to the client on the spot.

That's a wrap!

Plain, overcast skies can create quite a challenge when there are no other options about when the shot can be obtained. I'm sure I'll have a story to tell you about that another time!

Technorati Tags: photography building photography architectural photography commercial photography professional photography